Western Kiwanis Club and KACVB get grant to market Taste of Wisconsin

Gov. Scott Walker was in Kenosha Monday to announce a $20,700 grant to the Western Kenosha Kiwanis Club and the Kenosha Area Visitors and Convention Bureau to help market the Taste of Wisconsin festival to be held along the Kenosha Harbor July 29-31.

“I am honored to present this grant to the Kiwanis Club of Western Kenosha for Taste of Wisconsin,” Walker said. “This annual family event that rests on the shores of Lake Michigan hosts much of what Wisconsin has to offer – good times and great food. The $1.2 million dollars in estimated economic impact for the Kenosha Area makes this grant a good investment for Wisconsin.”

Walker made the announcement at a press conference at the Kenosha Public Museum. Most of the grant money will be used to market the event to northern Illinois residents.

Taste of Wisconsin showcases Wisconsin’s food and beverage fare through 50 food and beverage vendors. In addition, Taste of Wisconsin features over 40 live music performances, culinary demonstrations and workshops, children’s activities, and an art exhibit. In just two years, attendance at this event has doubled from an estimated 2009 attendance of 15,000 to nearly 32,000 in 2010.

Organizers from the Kiwanis Club point out that the musicians make a huge contribution by donating their service to the event.

Last year, the Taste of Wisconsin event generated over $930,000 of economic impact to the Kenosha Area through overnight and day traveler expenditures, the governor’s office said. This year, organizers would like to surpass that total and generate over $1.2 million dollars in economic impact to the Kenosha area.

Here’s some video of the press conference including Walker’s comments and an interview with Kiwanis representatives:

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